A response to Ending an Epidemic by Sadie F. Dingfelder Essay Example

A response to Ending an Epidemic by Sadie F. Dingfelder Paper The article titled ‘Ending an Epidemic’ by Sadie F. Dingfelder first appeared in the March 2010 (Vol 41, No.3) edition of Monitor. It talks about the phenomenon of teen violence, especially carried out by their boyfriends or dates. Upon reading it, I felt appalled by what is happening to teenage girls across the country. The article presents some alarming statistics about the occurrence of teen violence. One in five surveyed teenagers has been either â€Å"hit, slapped or pushed† by their partners. One in three said that they were involved in an emotionally abusive relationship. One in 11 high-school students suffered violence during a date in the previous year. (Dingfelder, 2010, paragraph 4) I find these statistics alarming in and of themselves. But what worries me more is the fact that parents are largely unaware of the abuse and danger faced by their teenage daughters. I felt a great sense of unease with the situation facing adolescent girls in our co untry. Some victims of abuse somehow manage to come out of their relationships unscathed. But an unfortunate few end up losing their lives. The killing of psychologist Elizabeth Richeson’s grand-daughter Jennifer Ann Crecente by her boyfriend had what prompted the former to initiate an awareness campaign in partnership with Drew Crecente (Jennifer’s father). The numerous research studies that the duo perused for their project make it clear that violence in teen relationships are a bitter fact of life. When celebrities like Rihanna are shown to put up with abusive boyfriends, then it pushes the threshold of tolerance among her impressionable teenage fans. (Dingfelder, 2010, paragraph 11) I am quite convinced by the supporting research evident in the article, for they are methodologically sound and conducted by reputed institutions. (Dingfelder, 2010, paragraphs 13 14) The survey of literature also highlights the pressing need for preventative action on part of educators, parents and teenage girls to bring the situation under control. We will write a custom essay sample on A response to Ending an Epidemic by Sadie F. Dingfelder specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A response to Ending an Epidemic by Sadie F. Dingfelder specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A response to Ending an Epidemic by Sadie F. Dingfelder specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The methods employed by Richeson and her group in raising awareness are also quite impressive. They are constantly travelling to various schools and colleges across the country and giving speeches on the topic. They have also devised a novel wallet card distribution campaign. The card contains a list of bullet points on the symptoms of abusive relationships as well as a list of remedial actions that teenagers can take. Similar in size to a credit card, the card can be kept discreetly in a purse or a wallet and is a handy reference to troubled teenagers. (Dingfelder, 2010, paragraphs 18 19) I am happy that Richeson and her team are making progress in their campaign (the stream of thankful emails they receive from teenagers and parents is a proof of their success). And I sincerely wish them further success, for, at stake, are the lives of tens of hundreds of innocent and vulnerable teenage girls in our country. What is also at stake is the reputation of our country as a civiliz ed advanced society. It is no consolation to be the most prosperous nation in the world, when we can’t remain assured about the safety of our daughters’ lives and wellbeing. Work Cited: Sadie F. Dingfelder, Ending an epidemic: Millions of teens are in abusive relationships, and parents are often the last to know., Monitor, March 2010, Vol 41, No. 3, p.32 in print version, retrieved from The article titled ‘Ending an Epidemic’ by Sadie F. Dingfelder first appeared in the March 2010 (Vol 41, No.3) edition of Monitor. It talks about the phenomenon of teen violence, especially carried out by their boyfriends or dates. Upon reading it, I felt appalled by what is happening to teenage girls across the country. The article presents some alarming statistics about the occurrence of teen violence. One in five surveyed teenagers has been either â€Å"hit, slapped or pushed† by their partners. One in three said that they were involved in an emotionally abusive relationship. One in 11 high-school students suffered violence during a date in the previous year. (Dingfelder, 2010, paragraph 4) I find these statistics alarming in and of themselves. But what worries me more is the fact that parents are largely unaware of the abuse and danger faced by their teenage daughters. I felt a great sense of unease with the situation facing adolescent girls in our .

Roman Architecture Essays - Religious Architecture, Free Essays

Roman Architecture Essays - Religious Architecture, Free Essays Roman Architecture The architectural style of Rome was firmly rooted in the Hellenistic traditions. However, Roman architecture is probably more accurately reflected in the development of new engineering skills and secular monuments than the ideas of gods and perfection that birthed the Greek architecture. They introduced not only new ways to construct a more efficient building but also a entirely different purpose for the building to be built. While still holding the beauty that was so masterfully achieved by the Greek culture and adding their own practically and ingenuity, the Romans developed an architectural style that remains to this day. The Greeks people had a very good reason, in their minds, to build a beautiful piece of architecture; the worship of gods. Most all of the examples of Greek architecture that we know of today were temples. The gods were the driving force behind any major architecture of the Hellenistic period. This is not true of the Roman culture. Though the Romans did build temples to their gods, the Roman style was more predominantly seen in public dwellings and social gathering areas, such as basilicas and forums, than in their temples. In fact, a majority of the temples that the Romans built were nothing more than copies of Greek temples, with the exception of the domed Pantheon that will be discussed later. Also, the Romans included their emperors in the temples along with the gods and sometimes the temple was just for the emperor himself. Another major difference between Greek and Roman architecture was the purpose behind the building. Greek architecture was meant to be viewed as a piece of art work that was dedicated to the gods. This is easy to see from the ornateness of the outside of the building with the pediments and metopes and the rather drabness of the inside with the exception of the friezes. The Greek designed it as a sculpture in a sense, with all of the beauty to be viewed from the outside. This way of thinking is turned completely around in the Roman architectural style. Although the Roman building are beautiful on the outside, the true art lies on the inside with the many-colored walls and paintings that gave a sense of depth to the room. Also, the Roman architect was concerned with the lighting of the room so that the interior decorations could be seen clearly. These things were important to the Romans because their buildings were meant to be gathering places for the public. The basilica was one such of these types of buildings that was intended to be a gathering place for Romans citizens to hold meeting and perhaps even courts. Bathhouses and market places know as forums are yet other examples of the types of building that the Romans focused on making pleasing to the eye on the inside rather than the outside. Not only did the Romans differ on why to build a building but they also made drastic differences on how to build it. The Greeks used what is know as a post and lintel system of designing a building. This is basically the idea of standing to columns up and placing a beam across them. A very simple and easy construction but on the other hand not a very strong one. As the Roman civilization grew larger and larger the buildings they used for meetings and markets of course had to grow too. This presented a problem with the use of columns, because the big the building, the more columns needed to hold it up. Thus the Romans turned to engineering for the solution and the arch was born. By using arches instead of columns and beams, the weight of the structure was spread evenly out and toward the ground rather than directly down on the beam. This increased the amount of weight that could be supported in a single area and thus giving more room on the inside by taking away previously necessary columns, though they did keep some around for decoration. This invention of course changed the mindset on the construction of regular building that would have relied of columns, but it also was a stepping stone to another invention. The dome is nothing more than a network of arches that form an enclosed building. This is the theory that created the Pantheon, a circular dome that was the temple to the gods. It is one of the first of its kind and has stood for thousands of years while other building designed

Missing Person Christina Morris

Missing Person Christina Morris On August 30, 2014, Christina Morris of Fort Worth, Texas, disappeared from a mall parking garage after spending an evening visiting with friends in Plano. It was several days before anyone realized that she was missing. Here are the most recent developments in the Christina Morris case. Remains Found in Wooded Area March 2018- Found by construction workers, the Collin County Medical Examiner identified remains found in a wooded area of Anna, Texas as those of Christina Morris. Hair Samples Delay Arochi Trial Oct. 28, 2015 - The trial of a man accused of kidnapping a missing Fort Worth woman from a Plano, Texas shopping center in August 2014 has been delayed so that investigators can run DNA tests on hair samples. Enrique Arochi had been scheduled to go on trial November 30 for the kidnapping of Christina Morris, but a judge has delayed the trial until possibly June 2016 to give Texas Department of Safety investigators time to conduct tests on hairs retrieved from a vacuum cleaner where Arochi worked. Police believe Arochi used the vacuum to clean out his 2010 Chevy Camaro shortly after he was seen walking with Morris into a parking garage at The Shops at Legacy in Plano. Other hair from Morris was found in the Camaros trunk opening and on a mat inside the trunk, authorities said. Investigators discovered more hairs inside the vacuum cleaner at a Sprint store where Arochi was a manager and where he showed up for work hours after Morris disappeared. Officials expect DNA testing on the hair to take up to 12 weeks. Morris, 24, has been charged with only aggravated kidnapping in the case. He has been in jail without bond waiting for trial since December 2014. Mom Still Searching for Christina Morris Aug. 30, 2015 - A year after a 23-year-old Texas woman disappeared after walking into a mall parking garage after visiting friends in Plano, her mother hasnt stopped searching. Jonni McElroy, the mother of Christina Morris, plans to continue until her daughter is found. McElroy told reporters a year after the incident that she hopes the man accused of abducting her daughter will someday reveal her whereabouts. Im not going to stop searching, McElroy said. Why would I? Theres no reason. The only reason is when I find her or have an answer. She said that she believes Enrique Arochi, a former classmate of Morris and the man accused of her kidnapping, knows where her daughter is. It is my hope that he will finally say something, McElroy said. According to court records, investigators believe that Arochi left the parking garage at The Shops at Legacy in Plano with Morris in the trunk of his vehicle. Her blood and saliva were found on the edge of the cars trunk. Her cell phone was pinging various cell towers while she was inside the trunk of his vehicle, police said. They believe he returned to the parking garage with Morris still in the trunk and then returned to his home 40 minutes later. Authorities believe Arochi planned to sexually assault Morris and became angry when she rejected his advances. Arochi has maintained his innocence, and his attorney said the police account of events is based largely on conjecture and speculation, and leave many questions unanswered. The next hearing in the case is scheduled November 30. Grand Jury Indicts Arochi Mar. 10, 2015 - The suspect in the disappearance of a Forth Worth woman has been indicted by a Collin County grand jury on charges in two separate cases. Enrique Arochi, 24, has been indicted for aggravated kidnapping in the case of Christina Morris, who vanished August 30. Arochi was also indicted on sexual assault charges stemming from a sexual relationship he had with a 16-year-old girl between Oct. 22, 2012, and Feb. 22, 2013. According to court papers, Arochi told the girl that he was 19 years old when he was 22. He is being held on $100,000 bond on the child sex charge. Arochi is also under $1 million bond for the aggravated kidnapping charge. Man Arrested in Christina Morris Case Dec. 13, 2014 - The man last seen on surveillance video entering a parking garage with a missing Texas woman has been arrested in connection with the case. Authorities said inconsistent statements and DNA collected during the investigation led to the arrest of Enrique Gutierrez Arochi in the disappearance of Christina Morris. Arochi, 24, who was a high school friend of Morris, was charged with aggravated kidnapping, a first-degree felony. Morris and Arochi had been partying with other friends in Plano, Texas on the night she vanished. They left the party at 3:45 on August 30 and were captured on video entering a parking garage together at 3:55 a.m. Although investigators showed Arochi a still photograph of he and Morris in the garage, he denied that they were in the parking facility together. According to an arrest warrant affidavit, DNA evidence indicates that Morris left the parking garage in the trunk of Arochis vehicle. Data from her cell phone also shows that she was in his vehicle, although he told police she was never in the car. There were other inconsistencies in his statements to police: Arochi said Morris was arguing with her boyfriend on the phone as they entered the garage, but his cell phone was used to text her boyfriend at 3:50, 3:53 and 3:55 a.m.Arochi said he must have loaned Morris is phone because hers was not working, contradicting himself, according to court papersHe said he drove straight home from the garage, but Toll records show that he took a different route to this Allen, Texas home.He told detectives that Morris had never been in his car. DNA collected during the investigation may have contradicted that statement.He lied to police about how the front end of his Chevy Camaro was damaged, according to auto body repair experts. According to an affidavit filed in the case, Arochi walked with a limp when he showed up for work following the weekend and told an employee that his ribs hurt. The employee saw a bite mark on Arochis arm that he blamed on a fight the night before. Arochi is being held in the Collins County Jail on a $1 million bond. Where he is also on a federal immigration hold, officials said. Missing Womans Boyfriend Busted for Drugs Dec. 10, 2014 - The boyfriend of a 23-year-old Texas woman, who vanished under suspicious circumstances in August, has been indicted on drug charges which authorities said are unrelated to the disappearance of Christina Morris. Hunter Foster, who police said has an alibi for the night that Christina disappeared in Plano, has been indicted along with 14 other people on drug conspiracy charges. The charges are related to a drug trafficking operation. Foster was arrested at a northwest Dallas strip club where an after-hours operation takes place, according to police. Family members told authorities that Christina had been upset with Fosters drug activities and had threatened, shortly before she vanished, to leave him because of it. Meanwhile, investigators have been looking into the high school friend of Christinas who was seen walking into the Plano parking garage with her the night she disappeared on August 30. Enrique Arochi said the two went their separate ways after entering the garage, but Christinas car was found unmoved in the garage. Police believe the only way that Christina could have left the garage undetected by surveillance cameras was in Arochis vehicle. In September, they requested a search warrant for Arochis car, claiming in the warrant that he intentionally made false statements that hindered investigators in locating Morris. Also in the warrant, detectives said Arochis vehicle had sustained damage and had recently been detailed. Fort Worth Woman Reported Missing Sept. 6, 2014 - Plano, Texas police have asked the publics help in searching for a Fort Worth woman who vanished after walking into a parking garage with a friend near a shopping mall on Saturday, Aug. 30, 2014. Christina Marie Morris, 23, who was visiting friends in Plano, was last seen near The Shops At Legacy and walking with a friend into the parking garage at 5717 Legacy Drive early Saturday morning. She and her friend parked on opposite sides of the garage and walked separate ways shortly after entering the garage; the friend told police. Police Release Surveillance Video Plano police have released the surveillance video of the two walking into the parking garage just before 4 a.m. The guy (in the video) is a friend of hers from high school. They had been at a friends apartment hanging out and walked back together, Plano police spokesman David Tilley told reporters. Reported Missing Tuesday, Sept. 2 Although she was last seen around 4 a.m. Aug. 30, it took a couple of days for friends and family members to realize that she wasnt returning anyones calls and no one had been in contact with her. Consequently, her parents did not file a missing person report on Morris until Tuesday, September 2. Police quickly located Morris vehicle still in the parking garage. They say her cell phone is either turned off or her battery is dead. Her cell phones last usage was traced to The Shops At Legacy mall. Canvassing the Shopping Mall This week Morris mother, Jonni McElroy, went to the shopping mall and canvassed the merchants in hopes of finding anyone who was in contact with Morris before she disappeared. Im not leaving. I will not leave here until I find clues to find my daughter, she told reporters. Morris boyfriend also got involved in search this week, turning to social media to seek help in finding her. Using Social Media Im worried sick and will do anything to get any information on the last time anyone has seen or talked to her please help and pray that she is ok, he said on Facebook. Police are involved, and we are going to find her and whoever has taken her or whoever she is with. His efforts apparently helped when more than 60 volunteers turned up Saturday, Sept. 6, to search the area around The Shops At Legacy mall. Volunteers Search Mall Area Working with the Plano police, the volunteers - described as family, friends, and friends of friends - were organized into groups of four to search the fields, bushes and storm drain around the mall and garage area. They were looking for any sign of Morris or any of her belongings. Each group of four volunteers included a Plano police officer, Tilley said. August 30 Photo Shown In the composite photograph of Morris above, a photo from her Facebook page appears on the left, while the picture on the right is one that police say was made the night she disappeared, showing how she looked and what she was wearing. Morris is described as 5-4 and 100 pounds. She has brown eyes and blonde hair. Anyone who has information about the case is asked to call the Plano Police at 972-424-5678.

Aspects of contracts and negligence Assignment Example | Topics and Well Written Essays - 1000 words

Aspects of contracts and negligence - Assignment Example If it is accepted then a contract is made. In Gibson v Manchester City Council - CA [1978] 1 WLR 520, Manchester City council was being managed by Conservative Party which worked with a policy of selling city council’s premises. Gibson made an application for information of his house and terms of mortgage on the council’s form (McKendrick, 2005; p. 47). The council replied by stating that it was prepared to sell the house at a purchase price of  £2,725 less 20% =  £2,180 which was not to be taken as an offer. Gibson filed in the application form with the exception of the purchase price and took it back to the council. The labor party took over and stopped all the sales where Gibson was informed that he could not complete the contract. Gibson sued the council on claims that the contract was already executable. It was ruled by the House of Lords there existed no contract because the parties had not come to a material agreement of the contract. For a valid contract to be executed, the offer must be accepted by the other party. The acceptance must be conveyed to the offeree, the agreement must be assured and the terms of accepting the offer must be precisely the same to the terms contained in the offer. In Entorres v Miles Far East [1955] 2 QB 327  the plaintiff delivered a telex message from England promising to buy 100 tons of Cathodes from Miles Far East in Holland. A telex message was sent back to the petitioner from Holland to England accepting the terms of the offer (McKendrick, 2005; p. 51). The issue was for the court to determine the point at which the contract was executable. In case the acceptance was valid from the time the telex message was delivered the contract was created in Holland hence Dutch law would come into force. In case the telex message of acceptance took place upon the receipt in England the agreement would be presided over by English law. It was held that; to amount to a valid acceptance the acceptance was required to be

The reformation of the masculinity through Metrosexuals in the fashion Essay

The reformation of the masculinity through Metrosexuals in the fashion advertising - Essay Example This "The reformation of the masculinity through Metrosexuals in the fashion advertising" essay outlines the impact of metrosexual images on the fashion advertisement and how it changes with the times. The metrosexuals have become the new age demographic group of people in the urban societies. The basic term generated from the metropolitan and the heterosexuals. This group can be stated as a group of male who have some fashion statement which relates with the female character and these med are associated with the homosexuals. However they are not homosexuals in generals. The ‘new man’ emerged on to the advertising scene in the 80’s, and was marketed as the modern man. Images of the new man emerged everywhere from Calvin Klein’s ‘Eterntity’, an image of the perfect father figure, to a domestic hero advertising Mr. Muscle. Men were becoming increasingly objectified, their bodies being used to sell grooming products and vanity to themselves, from shaving cream to Levi’s jeans. This phenomenon reached greater lengths when Men’s lifestyle magazines such as GQ and Arena Homme hit the stands in the mid eighties, adhering to men’s apparent newfound lust for fashion since the masculine renunciation at the end of the 18th century. This trend still carries on today, with the term metro-sexual coined in 2003 by journalist Mark Simpson, while reporting on the â€Å"it’s a Man’s World† style exhibition, organized by GQ. He described the metro-sexual as a man who has â€Å"taken himself as his own love object.† ... This phenomenon reached greater lengths when Men’s lifestyle magazines such as GQ and Arena Homme hit the stands in the mid eighties, adhering to men’s apparent newfound lust for fashion since the masculine renunciation at the end of the 18th century. This trend still carries on today, with the term metro-sexual coined in 2003 by journalist Mark Simpson, while reporting on the â€Å"it’s a Man’s World† style exhibition, organized by GQ. He described the metro-sexual as a man who has â€Å"taken himself as his own love object.† ( Simpson, M. cited in Salzman,M., Matathia,I. & O’reilly,A. 2005: 53) If one opens a current issue of Arena Homme, it will be of no surprise to see in its pages images of men in skirts and jewelry, or an advert of Marc Jacobs wearing nothing but an oversized bottle of his new fragrance BANG deliberately placed over his sexual identity. These are the group of men who are over fashionable and love to groom themsel ves as the females. Some people say that metrosexuals are not any gender specific person they can be lesbians, homosexuals, straight or transsexuals, as the term do not refer any gender it is basically a community which is heterosexuals and urban in nature. It can be treated as a behavioral trait of a person to be adorable to all the genders (Baker 4). It has been also mentioned by many observers that metrosexuals could adopt different sexual personas to match their outlook. The idea behind the metrosexual look is the ultra modern look which attracts all kind of people or rather consumers for the fashion industry. It is a new concept in the fashion industry which blends the concept of individual identity, consumerism and sexual identity and the reformation of the masculinity. For an example it can be stated that the

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay Chapter 1. Introduction Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of unique and clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules and prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growth of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating value s to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material ma nagement, reporting and connectivity (2004). Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market demands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of com petitive edge. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985; Roney 2004). Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially th e inbound logistics and the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the l abor increases, it will cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less d ifferentiated. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, Fashion and Quality at its best price. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. Price In terms of price, UNIQLO produce were priced competitively. Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process. 26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the essential data had been collected, the information was analyzed and organized according to a comprehensive fashion. Subjects The survey data was taken in the participation of 200 district residents who are deemed to be affected by the Olympic event. The responses of the participants are gathered and then, analyzed based on the five-point Likert scale. On the second phase of the method, an interview was conducted in among the five respondents in order to achieve the qualitative dimension alongside the gathered statistic data. The respondents of the interview includes the officials in London as well as the businessmen that took participation in the pre-Olympics, during Olympics, and post-Olympics. Sampling Design It is impractical for the study to conduct a survey in the entire population within the community

How Macbeth changes throughout the play Essay

Macbeth starts off as a very proud honourable man who is very loyal to the king. Macbeth must be trust worthy and looked up to as everyone is telling the king how well he has fought for Scotland, you can tell this by the captain saying ‘yes, as sparrows, eagles, or the hare, the lion. If I say sooth, I must report they were as cannons over charged with double cracks; so they doubled and redoubled strokes upon the foe. This means they put twice as many strokes on the enemy with his sword. Act1 scene3 is the first time we hear macbeth speak, his first words are the same as the witches words in act1 scene1 ‘so foul and fair day I have not seen’ As the witches speak he is slowly changing, I think he is thinking that it cant be true but he really wants it to. When Ross tells Macbeth he is thane of cawdor he cannot believe it, he is starting to believe the witches he tests Ross ‘the thane of candour lives. Why do you dress me in borrowed robes’Macbeth is starting to live that there is a chance the witches are correct. ‘If chance will have me king,why chance may crown me without stir’ In scene 5 Macbeth is home ,his first words are ‘Duncan comes here tonight’ This means that he hasw thought about the situation again and again I also he has thought about killing him.Ww start to see Macbeth weaken as he starts to think of the concequences.He is no longer the brave, furious man he has changed, he is now starting to think.Lady macbeth starts to call Macbeth names such as a coward and slowly seduces macbeth to changr his mind. ‘I have done the deed’ Macbeth says this is a voice of worry, regret and this suggest’s disbelief.He starts to question ‘did thoust not a noise’ he is looking for reasurance he is scared. This is not the Macbeth we know.He starts to question himself ‘To know my deed, twere best not know myself.He plays it very well asif he doesnt know what has happened.He slays the servants to make it look like it was not him. He is not man enough to kill banquo himself so he has murderers do it for him. In one speech he talks about him and banquo,he gives clear insructions to do it properly or else ill kill you. When Macbeth findsn out they did not suceed he is infuriated. Macbeth sees banquos ghost in his armchair and asked who put him there, his head is naked?He is hallucinating,Lady Macbeth tries to calm him down but she cant he is to scared, he is not man enough to face his problems. As a result of this experiance he decides to return to the witches. The first aparrition says ‘beware Mc Duff tahne of fife’Macbeth thinks but cant really make any sense of it.He gets anxious ‘had I three ears, I here thee’.He is feeling as high as a kite as none of woman born shall harm him he feels super, on top of the world, he knows he can be as ruthless as he pleases.He is even more careless now as cthe woods can never move so far. He is now so strong assured and confident it is almost unreal.Macbeth has McDuff’s family killed this shows how ruthless he is now. After a long break we next see him in act5.He finds out that the army are coming he asks for his armour, he tells them hel’l fight them all, he is extremeley confident.He finds out that the woods are coming closer and he is effected tremendously, at this time there is only one life line left.He finds out lady macberth is dead he takes a minute but is not that bothered, he’s concentrating on his battle ahead. He kills young siward and brags that he was woman born and he laughs at swords. Macbeth hears ‘turn hell hound turn’ ,at this time he’s thinking oh my god, he says none of woman born shall harm macbeth. McDuff says ‘McDuff was from his mothers womb untimeley ripped’ at this time macbeth realises that he is going to die.He refuses to fight but McDuff tells him he will be put on show in scotland so he rises and fights.At this point we see the old macbeth the strong, brave, lion hearted, heroic macbeth we have always known.McDuff kills macbeth , but I dont think macbeth would of wanted to die any other way as he was fighting. I think the witches told him one thing that meant something else but Macbeth was all braun and no brain.He changes in this play many times from good to bad to brave to loyal to deciving.He ends the play by dying in style.